Before social media existed, Sheeraz built Kim Kardashian's visibility by hand. He spent roughly a decade as her personal media strategist, starting in 2005 — designing where she went, when she was photographed, and which cameras were waiting. ABC's 20/20 put the whole machine on the record, and Kim said it to camera herself: "You have no idea the journeys we've been on together." This is the network-television proof of how one of the most photographed careers on earth was engineered from the ground up.

Sheeraz worked with Zendaya at the very start, before the A-list turn. The proof isn't his to claim — it's hers. Her father put it plainly: "You have no idea how far we go back. Sheeraz put us on the map." That's the whole case in one line — early, on the record, and in the family's own words.

Every other major mall in the region said no. Dubai Mall said yes. Sheeraz built a meet-and-greet activation for Logan Paul that was planned for around 10,000 people — roughly 100,000 showed up. The mall had to redesign crowd flow on the spot, and the footage is still being clipped today. One activation, one name, one of the largest single-day crowds the region had seen for a creator.

A twenty-year partnership, caught on film. In Paris Hilton's This Is Paris — a YouTube Originals documentary watched more than 76 million times, made by an Emmy-winning director with full editorial control — Sheeraz runs her skincare launch in Seoul in real time, directing crowd flow and framing the moment as it happens. It's one of the few public records of him working at full tilt, and it shows the method that turned attention into commercial value for two decades.