Not many people can boast they have access to three billion clicks. Meet Sheeraz Hasan. Now based primarily out of LA and Dubai, he is an entrepreneur, social media expert and internationally acclaimed real-time amplification and media strategist who has overseen campaigns for some of the most recognized brands, celebrities and government agencies in the world. He has a direct network to social media influencers that reach over three billion people across all social media networks.
Born and raised in London, Sheeraz began working at his family’s restaurant “Tinseltown Café”, at the age of 16 after his father passed away. Sheeraz successfully ran the business and in 2004, he decided about to pursue his dreams in America.
A few weeks after Sheeraz arrived in the United States, he launched his own entertainment news TV show, “Tinseltown TV”. Sheeraz produced and hosted over two hundred episodes of his multiple award-winning program, which was broadcasted to 500 million people in 130 countries. At the 2005 Bollywood Awards, also known as “The Indian Oscars”, Sheeraz was appointed “Hollywood Ambassador to Bollywood” for his outstanding work in bridging the two largest film industries in the world, Hollywood and Bollywood.
In 2005, Sheeraz launched celebrity and entertainment news website, HOLLYWOOD.TV. Within a year, HOLLYWOOD.TV became a top rated celebrity news outlet and its content has been seen by over two billion viewers worldwide. HOLLYWOOD.TV supplies daily content to CBS, CNN, FOX, ABC, NBC, ET, The Insider, SKY, BBC, RTL, AP, REUTERS, TV GUIDE, E!, Today Show, The Early Show, Good Morning America, YouTube, Facebook and Perez Hilton. With over 50,000 star videos in its archive, HOLLYWOOD.TV maintains one of the biggest and most complete collections of historic celebrity moments including the first video of Michael Jackson being rushed to the hospital in an ambulance and exclusive video of Britney Spears on stretcher. In 2010, HOLLYWOOD.TV formed a strategic partnership with Thompson Reuters.
Sheeraz opened the doors of his first celebrity-themed milkshake bar, Millions of Milkshakes, located in West Hollywood in 2008. Through his connections, Sheeraz was able to bring major stars into Millions of Milkshakes to create their own custom shakes, which were then offered on the menu where customers could order a Miley shake, a Lindsay shake, a Kardashian shake as well as many others. Millions of Milkshakes became a successful franchise and four additional locations were opened in the US and the Middle East. In 2013, Sheeraz sold Millions of Milkshakes to a Chinese investment group.
After achieving enormous success in creating a massive media buzz around Millions of Milkshakes, Sheeraz realized that he could apply the same winning formula to other businesses and brands. In 2010, Sheeraz founded his own social media, marketing and amplification firm, Sheeraz Inc. He has overseen campaigns for some of the most famous celebrities in the world including Kim Kardashian, Jennifer Lopez. Justin Bieber, Selena Gomez, Zendaya, Priyanka Chopra, Paris Hilton and the Jackson family, as well as internationally recognized brands including Procter & Gamble, Unilever, AB InBev, Johnson & Johnson, Pantene and Gillette, generating over $2bn in earned media. His experience spans the globe as he has worked with government agencies and entrepreneurs in Europe, the Middle East, India and Asia.
With the expertise Sheeraz developed after working with some of the world’s most famous faces, he was inspired to create an online interactive course in which he will instruct people on how to attain fame. The first training course of its kind, FAME by Sheeraz, is set to launch about in 2020.